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Thursday, 10 February 2011

Nokia CEO's letter to employees

Finland-based Nokia faces a key test this week when chief executive Stephen Elop finally unveils a plan to reverse a sharp slide in the fortunes of the world's number one mobile phone maker.

Nokia holds a strategy and financial briefing in London on Friday, two weeks after it reported a 21 percent slump in fourth quarter earnings and Elop promised: "The industry's changed and now it's time for Nokia to change faster."

Engadget has reprinted a copy of the text from an internal Nokia memo from the CEO Elop to the company's employees. Here's over to the letter which several analysts have termed 'brutually honest'.

Hello there, 

There is a pertinent story about a man who was working on an oil platform in the North Sea. He woke up one night from a loud explosion, which suddenly set his entire oil platform on fire. In mere moments, he was surrounded by flames. Through the smoke and heat, he barely made his way out of the chaos to the platform's edge. When he looked down over the edge, all he could see were the dark, cold, foreboding Atlantic waters. 

As the fire approached him, the man had mere seconds to react. He could stand on the platform, and inevitably be consumed by the burning flames. Or, he could plunge 30 meters in to the freezing waters. The man was standing upon a "burning platform," and he needed to make a choice. 

He decided to jump. It was unexpected. In ordinary circumstances, the man would never consider plunging into icy waters. But these were not ordinary times - his platform was on fire. The man survived the fall and the waters. After he was rescued, he noted that a "burning platform" caused a radical change in his behaviour. 

Read more: 
Nokia CEO's letter to employees - The Times of India

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